FSSAI crackdown sends food, beverage firms back to drawing board

Amid heightened regulatory scrutiny, Indian food and beverage companies are taking steps to update product labels and advertising claims. Regulators are stepping up the enforcement of established standards on consumer items and alcoholic beverages, prompting companies to review their packaging and messaging. Some have even opted to contest regulatory actions in court, as changing consumer preferences and a greater emphasis on label transparency push the industry toward clearer communication.